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Even with service restored, Octet may be unable to lure them back. And because there is no damage to Octet's equipment, the insurance won't cover the loss of clients. As a last resort, Aleksa went analog and contacted Kurier, the largest local Russian newspaper, to place a public notice to her customers (Octet, incidentally, hosts the paper's Web site). Aleksa is still waiting to see if the city awards Octet an emergency grant. She considered notifying her customers by phone, but she says, "You know, it's impossible to make 2000 phone calls."

E-mail: abunn@villagevoice.com

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