By Jared Chausow
By Katie Toth
By Elizabeth Flock
By Albert Samaha
By Anna Merlan
By Jon Campbell
By Jon Campbell
By Albert Samaha
All these things, and more, have returned the game to the marginality from which it emerged during its brief efflorescence as the "hot" sport of the mid '90s. Meanwhile, attendance dwindles (12 teams show a drop-off from last year) and TV ratings plummet (Fox NHL telecasts have lost a third of their viewers over the last three years while ESPN's audience declined 13 percent last year alone. Even among teenage males, viewership fell off by some 40 percent from '97 to '98). Now, word has begun filtering out of business offices that merchandising and licensing fees are also dropping like a stone. And while you're at it, pick up any daily paper in town and try finding the story on last night's Rangers game. It'll be short and buried deep inside, shoehorned in like an afterthought, even though the NBA lockout has left vast swaths of column inches vacant and available.
To gauge the cultural closet into which hockey is now bundled away, we must turn to that dependable barometer of public opinion: the late-night talk show. In this case, David Letterman on November 5.
After the monologue, Letterman goes into the audience to play "Know Your Current Events." The last contestant is a middle-aged guy originally from Pittsburgh, who's wearing a Penguins team jacket. Dave asks him how the Pens are doing. Not bad, says the guy, who quickly adds that he now lives in Atlanta and is looking forward to seeing the Thrashers "named for the state bird!" play.
"They're not playing yet, are they?" asks Dave, " 'Cuz Atlanta, I know, used to have the Flames. But they moved, to, ah, Calgary right?"
"That's right," says the guy, "they start next year."
"So now you've got, what, minor league hockey?" And Dave turns variously to the camera and the audience and adds, "Minor league hockey . . . in Atlanta . . . whoo! That's a hot ticket!"
The crowd chuckles derisively, and Dave turns back to the guy, who's chuckling himself. "Uh, let's get to the game," says Dave. "And well! This should be right up your alley!"
An ice-level photo of the Rangers in action flashes onto the screen as Dave reads the quiz question: "With hockey now in its fourth week, it's time for hockey fans to do what?"
The guy has a reply in a split second "Start watching college basketball?"
Dave takes a beat to react, then starts laughing himself. "No, but that's pretty good! The answer, though: 'With hockey now in its fourth week, it's time for hockey fans to do what?' Say, 'Wow, hockey started?' Biff, send him to dinner!"
That's what the NHL gets when it serves up a steady diet of Phoenix Coyotes vs. Carolina Hurricanes, allows the Stanley Cup playoffs to meander lazily into mid June, and permits the league to bloat to a ghastly 27 teams (30 by 200001!), so that a marginal forward like Todd Harvey can join the Rangers and seem like a Meaningful New Addition, and the Islanders can run up a halfway decent record with quick! who's in their lineup? go ahead, name one New York Islander! exactly nobody of note on the roster.
So while the league did make a few sensible off-season moves goalies are no longer permitted to wear I-beam shoulder pads and size-64 muumuu-style sweaters (but the pads and gloves are still waaay too big), and new discipline czar Colie Campbell is truly cracking down on slew-footing (knocking an opponent's skates out from under him) and high-sticking none really addresses the crisis that has befallen the game.
So far in 199899, play looks just as sluggish and dismal as ever, and scoring lags behind even last season's 40-year low teams are combining for a paltry 5.1 goals per game, which projects to the lowest average figure since 1956. Until the league truly cleans up the endless obstruction fouls and violent play instituting a genuine zero-tolerance policy on holding, hooking, and interference that would probably result in several weeks, and possibly several years, of three-on-three play and a waiting list at the penalty box the slow dance of clutch-and-grab on the ice will drag on indefinitely. And what, pray tell, is the league going to do about the overlong schedule, the overlong playoffs, the overlarge league, and the disappearance of teams from real hockey cities and their replacement by teams in sunbaked Southern sprawls where the NHL fills the arena dates between tractor pulls?