Women Are Easy

Jeff Crosby

Related Content

• Superheroes Bump Superegos in Joss Whedon's All-Star Avengers
  May 2, 2012
• Cabin in the Woods Can't See the Forest for the Trees
  April 11, 2012
• Spring Guide 2012: The Stabbin' Cabin
  March 28, 2012
• SPEAK UP
  June 8, 2011
• How Scientology Spied on Tom Cruise
  January 13, 2012

More About

• Erwin Effron
• Candace Corlett
• Buffy the Vampire Slayer
• Women's Issues
• Advertising

Like this Story?

Sign up for the Weekly Newsletter: (Sent out every Thursday) Our weekly feature stories, movie reviews, calendar picks and more - minus the newsprint and sent directly to your inbox.

Privacy Policy Cancel Continue

Still, television targets a median age of 33, though the population's median age is 41. "What's missing from this media equation is the willingness to spend," says Corlett. "People over 50 represent 38 percent of the population and 55 percent of the country's discretionary income." Yet when it comes to the electronic marketplace, they are as undervalued as women. "I think there is a disconnect," says Effron. "Essentially, the industry is scared of change."

Consider last year's most lauded TV ad, Budweiser's talking frogs. Strip away the high-tech animation and the anthropomorphic charm and you've got three guys in a belching contest. An apt metaphor for a sophisticated industry with a primitive heart.