By Christian Viveros-Fauné
By Miriam Felton-Dansky
By Tom Sellar
By Tom Sellar
By Jessica Dawson
By Tom Sellar
By R. C. Baker
By Tom Sellar
Launched in 1993 as an antidote to Cosmo and its ilk, Bust is a biannual zine celebrating the f-words (feminism, fucking, fashion). The Bust Guide is a best-of collection featuring cultural criticism, celebrity interviews, and quirky, personal essaysall written in the finest gal-pal style.
The numerous writers are also big on making listsdo's and don'ts, fashion tips for boys, seven things to expect when your best friend is expecting, etc. I'll add my own. Do read Bust because:
1. Bust is educational. The vocabulary-building words and phrases I encountered were plater (slang for hard-on), moistie (what girls get downthere), and shebonics (the gum-snapping, wise-cracking language of girl).
2. Bust is prosex. (Decrying the "orgasm gap"75 percent of men report having orgasms during sex while only 29 percent of women dothe Bust editors urge readers to banish the "insidious sexual double standard that keeps men hard, and women hard up." They do their best to counter its effects with intimate consumer reports on the Hitachi Magic Wand vibrator and a treatise on why the term cocksucker should be a badge of honorwith the caveat, for those who are squeamish about cum, "that if you've got the business end of a penis in your face, into your life a little rain must fall.")
3. Bust is a call to arms. "Wake up and smell the lip gloss, ladies: The New Girl Order has arrived."
A brief history: Bust was conceived in 1992 by a couple of self-described "overeducated, underpaid, late-twenty-something cubicle slaves, working side-by-side at a Giant Media Conglomerate." Annoyed that the Giant Media Conglomerates ignored real girl culture"that shared set of female experiences that includes Barbies and blowjobs, sexism and shoplifting, Vogue and vaginas," they pined for a magazine that would speak to the new-wave feminists who had "stomped their way through the eighties in lipstick and combat boots and thrift store dresses." The editors recall, "This was not going to be Ms. magazine for juniors, but rather Sassy for grown-ups."
Marcelle Karp and Debbie Stoller put out the first Bust on a budget of zero, personally xeroxing and stapling the 29 pages of articles contributed by Bust-y girls (who wrote for free, under pseudonyms). In five years they went from a distribution of 1000 to 32,000, "a small step for magazines, but a giant leap for zinekind."
While Bust is marketed to the "young, hip, urban girl," young may be a bit of a stretch. My detective workcarefully analyzing, for example, a minimemoir on hairstyles where the eight-year-old in a Carol Brady shag graduates to a Toni Tennille cut before turning, in high school, to Cher (braids) and Stevie Nicks (bandannas) as patron saints of the Bad Hair Daymade it clear that many of these writers are pushing thirtyfivesomething.
Which brings me to my only critique of The Bust Guide. If the writers are thirtyfivesomething, hip, urban girls in the know, how come some of the chapter intros read like Feminism 101? Maybe it's a sisterly attempt to clue in slightly younger, less-knowledgeable-about-history readers? Or maybe it's a book editor's insistence on a tidy and conventional format? But the folks at Bust should have resisted the pressure by saying, "Read my lips. It's an anthology, stupid. Accept the sometimes contradictory voices as part of women's complexity."
Even more problematic, in an attempt to simplify the history of feminism into catchy sound bites, the editors occasionally espouse a shallow interpretation of the movement (buying into the mainstream media's portrayal of '70s feminists as monolithic, antisex, and anti child, for example), without acknowledging their Bust-y foremothers who stood on the margins shouting at the mainstream media, "That ain't us."
Still, rising out of the generalizations in the intros are enough trenchant insights to keep you intrigued. If not quite persuaded. For example, editor Debbie Stoller speculates that this generation of feminists has adopted a new mantrathe popular is political by eagerly signing up for college courses like "Feminist Film Theory" and "Madonna 101" and eschewing time-honored activism. Recognizing that "man can create man in his own image, but he'll create women in whatever form his fantasies take," Stoller says we feminists must be vigilant monitors of pop culture. "Besides, it's much more fun to be an activist when it involves sitting on your couch, munching popcorn, and watching the boob tube instead of marching for hours on the hot concrete sidewalks of Washington, D.C.," she quips. But the armchair feminist is not a substitute for the activist. After all, media criticism is a form of consciousness raising; it's where you start, not stop.
I recognize the appeal in the argument, however"I'm reading Cosmo, because ya hafta know your enemy, dontcha?" The beauty of Bust is that you've been there.