By Steve Weinstein
By Bryan Bierman
By Lindsey Rhoades
By Chaz Kangas
By Ben Westhoff and Sarah Purkrabek
By Jena Ardell
By Jesse Sendejas Jr.
By Katherine Turman
Singles like "Just the Two of Us," about being a dad, and "Gettin' Jiggy Wit It," about lighthearted sexual motion, drove those sales. Yet what lifted Smith's work above jigginess was his writing and casting of Keith B. Real, the truly funny "magazine editor and motivational tape artist" who kept bugging Smith in spoken skits between tracks. The back-and-forth between Smith and Real, the liveliest parody yet of hip-hop's lofty dictates on authenticity, brilliantly portrayed Will Smith's wrangles with inside cred and outsize glamour. Conceived utterly in black-pop and hip-hop terms, Big Willie Style told a tale as interesting and nuanced as Nirvana's arduously chronicled struggles with mainstream adulation.
The difference, of course, was that Will Smith was loving it; basically, he appeared to find his conflicts about as mysterious as pizza. So he pursued his own notions. Smith had his rap ideas, nothing too arcane, merely that cursing was irrelevant, Sugarhill Records was happening, and the dance beats of '80s pop still kicked. What he seemed to want to do was diminishat least in his hip-hopthe place of an emotion that had characterized the presentations of everyone from Tupac to Biggie, not excluding professional party throwers like Puffy and Jay-Z: the ache. In one sense, this was outrageous and even cold-minded, because '90s hip-hop had grown inconceivable without reference to social disenfranchisement and, later, the operatic context of all-too-actual tragedy. But in another sense, Smith's championship of the easeful was visionary because, for him, it seemed time to move on to something somehow lighter, something he'd been mulling over as long ago as Jazzy Jeff and the Fresh Prince's 1991 oasis "Summertime." Something more transparent. Something really, really, really slick. "The slickest," as Smith puts it once on Willennium,his follow-up to Big Willie Style, "they is."
These days, Smith frets little about the aesthetic controversies that hip-hop heads cultivate but that mostly zoom by his wide world of fans. In "Freakin' It," a smooth look at the current lay of the hip-hop land, scored to an itchy sample of "Love Hangover" from which producers Poke and Tone scissor Diana Ross's pink lingerie, Smith mentions that Rap Pages once called him "soft""Yeah," he shoots back, almost absentmindedly, his voice doing that suavely falling thing it does, "more like Micro-soft." And, updating the ancient Sugarhill boasting he loves for today's era of multiple Rolexes, he notes that flatbed trucks delivered his checks for Wild Wild West (also the name of Smith's enormous smash single, a so-so idea made magnetic by the reliable soul fire of collaborators Dru Hill). But a more telling line is this: "Can't nobody," he maintains, "do this the way I do."
Ask Lil' Kim, letter-perfect on "Da Butta," the clipped funk-rap duet she does with Smith, on which he introduces himself as the King of Fun. After Smith says how tired he is of Kim-haters, how they're making him want to "flip and react," Lil' Kim swings in with a fantastic string of no's: "No, no no, no no, no," she street-trills, preferring that Will remain Will. In the court of the Fun King, Lil' Kim turns to butter. A lot of the hardness falls as well out of throaty Eve, a self-described irregular "dame" who turns up at a club on the electro "Can You Feel Me?" She likes that Smith is so low-key, but "play it any lower," she warns, "and you won't know me."
If Lil' Kim and Eve sound slightly different on Willennium,it's because they've temporarily left the everyday world. They're in Will Land. There, alongside all the high spirits, you can carp and moan and tweak things this way and that to your dancing heart's desire. But you can't ache. Once, in one of the album's most skeletal stretches, Smith devotes an entire tune to achingyou know, it's not like he doesn't realize that loss exists. It's called "No More," this kind of slow, bluesily mechanized cataloging of the details of male misconduct and the romantic endgame it produces. Smith gets all the teary stuff out thereno more piggyback rides in the mall or seaside picnics, no more just sitting and playing with her hair. But he won't wallow in it; playing hurt to the hilt is not Big Willie's style. If Boyz II Men or D'Angelo had refused to turn up the gas on this kind of material, careers might have stalled.