Reverse Crossover

Even if her voice didn't combine the earnestness of Carole King, the skill and depth of Aretha Franklin, the breadth of Linda Ronstadt, the power of Janis Joplin, the energy of Celia Cruz, and the strength of La Lupe—even if it wasn't the world's most magnificent pop voice since Fafa De Belem of Brazil—India would still have one of the greatest New York City musical stories.

Born in Puerto Rico, raised in the South Bronx, she quit opera training when she was 10. And what did the future Princess of Salsa think of salsa as a kid? As she tells Marla Friedler in a wonderful interview on www.salsaweb.com:

"I always loved Latin music, but half of the time I was fighting with my parents about it. I wanted them to give English pop hits a chance, too. They would always play salsa, and I'd be like, 'But, Mom, we want to hear disco. Let us listen to Gloria Gaynor's "I Will Survive." ' "

Princess of salsa
photo: Daniel Hastings
Princess of salsa

And so she made her way into the world of club music in the mid '80s, recording "Dancing in the Fire" for Jellybean Records when she was 18 and marrying Little Louie Vega. And then, in the middle of her string of dance hits, Ralph Mercado of RMM Records takes her out for dinner and . . . "He told me that he felt that females in salsa were going nowhere. It was dead. There was nobody after Celia Cruz. Everybody wanted to sound like her. There was no new activity. He was upset about it. He spoke with a lot of seriousness. 'You can spend your life making English music or come to Latin music and get noticed.' "

In other words: She breaks in via dance hits (specifically freestyle) and then is recruited by the Berry Gordy of salsa to cross over and become the heiress to Celia Cruz. She records a series of salsa CDs, culminating in Sola, which I consider the most satisfying pop CD of the last year. And I don't even understand Spanish.

But what exactly is crossover? If there's basically one big, main global culture, like an expressway, and performers outside that culture are on side streets and service roads, and crossing over just means smoothing yourself down and turning onto the expressway, then Ricky Martin and Marc Anthony and Jennifer Lopez crossed over and India didn't. She was on one of the entrance ramps to the expressway—the exact same milieu and exact same people that Madonna used to springboard herself to stardom—when she got off. Maybe she just exited. Except, when I was looking for her old dance hits at Rock & Soul on Seventh Avenue, and asked the clerk (by nights a DJ) if he still had anything by India, he said, with no prompting, "Oh yeah, the singer that crossed over to Latin."

So then, what if it isn't an expressway, but more like a grid of streets in Manhattan? And you're walking down the street on your own side, but you're hearing other music from the other side, from someone walking by or from a passing car. And you cross the street to hear the music coming out of a store, or turn the corner and go down the block and come back to your side again, or maybe come back at all. Or you're walking past Tower Records and so many people are waiting to see Ricky Martin that they fill up the whole street and, in a sense, cross over to you. Or in the case of me and India: I'm walking down the street, let's say on the street of Old Beach Boys on one side and Chicago Blues on the other, and over on the next avenue, I hear India's voice, and it grabs me by the ears and pulls me across. If that's the model, then India's a crossover artist, because she crossed me over.

Like any non-Hispanic who's always lived in a city like New York and on occasion had Hispanic coworkers kind enough to take me shopping, I know salsa music but in my own peculiar way. My collection is strong on Willie Colón, German Rosario, Mon Rivera: no doubt an odd assortment. Still, I know a clavé when I hear it, even if I can't dance to it. And I can hear India both singing inside a tradition and bringing something new to it. To quote, one last time, from the salsaweb.com interview:

"I always loved Aretha Franklin. I loved her. She killed me. She still kills me. And then I used to always listen to this [other] singer and think, 'My God, this singer's got a lot of soul.' It was a rock'n'roll singer by the name of Janis Joplin. I thought she was black. One day I was looking at TV and I saw this white woman carrying herself that way, with all this soul and all this raunchiness. I saw her and I said, 'Wow, she's just representing. Look at all those girls. Look at how the girls look at her. She's got so many followers. Wow.' "

1
 
2
 
All
 
Next Page »
 
My Voice Nation Help
0 comments
 
New York Concert Tickets

Concert Calendar

  • July
  • Thu
    24
  • Fri
    25
  • Sat
    26
  • Sun
    27
  • Mon
    28
  • Tue
    29
  • Wed
    30
Loading...