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Menéndez's only weapon is calling it as he sees it: He believes, for example, that Hernández is a "narcotics trafficker," Dillon is in the pocket of government officials, and U.S. "authorities" are managing the illegal drug trade in Mexico. He advocates legalization as the only solution to the drug war. Yet his papers flourish in a country best known for repression, and in March, he will travel to the U.S. at the invitation of Columbia Law School. His friends fear that by speaking his mind, he is risking his life.
When Menéndez launched Por Esto! in Mérida in 1991, he says, his aim was to start a newspaper "that was open to all beliefs. The only condition I insisted on was to tell the truth. It was very radical." El Diario de Yucatán, the paper of record, still displays the conservative, Catholic outlook that has dominated the region for years.
Por Esto! is a daily tabloid, designed a bit like USA Today with lots of short articles and color photos. The three-paper franchise is privately owned and boasts a paid circulation of 46,000 in the Yucatán state, 21,000 in Quintana Roo, and 4000 in Campeche. Some critics say Menéndez's one-sided and anti-establishment tone hurts his credibility, but then again, he publishes a variety of viewpoints and rare coverage of rural areas such as the Mayan villages of Chiapas.
Menéndez says, "I'm the only editor in chief of any paper in southeastern Mexico who does not own a yacht, an airplane, and several houses." Every two weeks he stages public assemblies in small towns, where thousands flock to complain about their papers and politicians. Por Esto! then publishes full transcripts, asserting what Menéndez calls "the voice of the people who do not have a voice in civil society."
Al Giordano, a former political reporter for The Boston Phoenix who now writes about Mexico, calls Menéndez's writing style "hyperbolic" yet "irresistible." "It's a very personal kind of class warfare . . . against the historically powerful of the region."
Allen Wells, an expert on Latin American history at Bowdoin College, says, "To be an advocacy journalist in Mexico is not a growth industry. For a gadfly like Menéndez to survive in that kind of climate, he must have his own powerful friends as wellbecause you don't print the kind of stuff that he does for long and survive."
But Menéndez seems fated to be a recording angel. In October 1968, after he and Oriana Fallaci saw student protesters gunned down in Mexico City, he published photos and reports of the massacre in Por Qué?, his now defunct magazine. In response, the Mexican police closed the magazine and threw him in jail. Upon his release, he was exiled to Cuba for 10 years.
Cut to December 16, 1996, the day Por Esto! published the first in a long series denouncing Roberto Hernández as a "narco-trafficker." After Menéndez got a complaint from a fishing collective whose members felt they were victims of a land grab by Hernández, Por Esto! reporters found packages of cocaine washed up on the banker's beaches.
Hernández is a former stockbroker who won Banamex at auction when it was privatized in 1991. In the last election cycle, he held a million-dollar fundraiser for the dominant political party, the PRI, and his company is now worth $2.5 billion. One thing he has done with his money is to scoop up property on the Caribbean coast of Quintana Roo, turning assorted pockets of environmental paradise into luxury hotels. As the Times has reported, the so-called Mexican Riviera is a convenient transfer point for the Colombia-to-U.S. drug trade.
But that doesn't make Hernández a drug trafficker. In 1997, even as Por Esto! filed criminal complaints against Hernández for drug trafficking and other counts, Hernández asked the government to file a criminal libel action against Menéndez. (In Mexico, such actions are regularly used to silence journalists.) Por Esto! continued to investigate, and the allegations reached Sam Dillon in September 1998, when he traveled to the Yucatán to pursue alleged ties between Mario Villanueva, then governor of Quintana Roo, and the ever present drug trade.
Dillon recalls talking to Por Esto! reporters. "We gave him the material and said go verify it for yourself," reports Menéndez. But Dillon was too busy to pursue the story. According to one source, "He talked to the sister of Roberto Hernández, a member of the divine caste of Mérida, but couldn't find the time to talk to the fishermen."
Dillon was unmoved. "As far as I could determine," he says, "the only evidence Por Esto! had for their claims was that people were landing cocaine along [Hernández's] properties along the coast of Quintana Roo. That's the stupidest thing I've ever heard. Cocaine lands all along that coastline, and no one suggests that the people who own those beaches are running the drug.