By Steve Weinstein
By Bryan Bierman
By Lindsey Rhoades
By Chaz Kangas
By Ben Westhoff and Sarah Purkrabek
By Jena Ardell
By Jesse Sendejas Jr.
By Katherine Turman
These parallels are not intended to conflate two different people, or imply that dozens of similar artists are hiding in the back of the video. Del and Common have long since proven too individual and too good for thatthe 17-and-spunky hijinks of Del's 1991 I Wish My Brother George Was Here remain knee-deep in gloryhallastoopid, and while Common's 1997 One Day It'll All Make Sense didn't generate the pop hit his label would have preferred, it certainly proved him a conscious rapper in good standing. Still, the new albums are leaps forward that stand out as part of a demographic phenomenon. Similar artists they're not, not at all. But they're very much products of the same world.
Although hip hop is notorious for rewarding the champions with cement galoshes, you don't think any of them is going to drown quietly, do you? Instead, they do laps and play Marco Polo while new guys rise to the surface. This vast, profitable genre has obsessed an entire generation of black youthhundreds of thousands of musically superliterate street soldiers and assistant managers at Paragon, public school inmates and second-generation buppies, all with minds it would be a terrible thing to waste. With input from a multiracial cavalcade of wannabesnote that Muslim Common named his album after a Mexican novel and homosapien Del is a serious student of Japanesethese minds seem capable of generating an amazement of music over the next de-cade. Hip hop 2000 is like alt-rock 1992, only it doesn't look to one standard-bearer and its commercial attitudes are healthierin part because more participants recognize the need to earn a living at it, in part because its dullest underground party poopers have trouble pretending that hitmakers like Timbaland and Swizz Beats bring nothing new to the music.
Common is still someone a major hopes to make dough on, while Del is committed to the DIY economy (he owns Hiero Imperium along with such fellow Hieroglyphics as Jive rejects Souls of Mischief and the group's principal producer, Def Jam reject Domino). But both take the career-planning view of their material prospectsthey want decent comfort, not obscene luxury. Their musical growth shows the same kind of practicality. In wordy rap at least as much as anywhere else, it's music that breaks through, and they know itthough they identify underground, they're not purists or minimalists. Common's earnest, down-to-earth flow is no more charismatic than his monikers (he lost his first in a copyright hassle with an asinine Cali surf band, but in fact Common is an even braver and more suitable name for an unpretentious man). Here he addresses that problem by abandoning homeboy producers for the Roots' ?uestlove, aided materially by the Soulquarians' Jay Dee, and together they crush out a distinctively beat-heavy variation on the jazzed-up funk so many thinkers worked in the '90s. I confess I like it best when it's tricked up somewith backup vocals by Bilal and Jill Scott or cross talk by Monie Love (another swimmer heard from) or, especially, D'Angelo and Roy Hargrove and Uncle Jam all grooving "Cold Blooded." But throughout, Like Water for Chocolate is the first Common record with an identifiable, enjoyable sound, and given who created that sound, it's certain to make the noise it deserves.
I doubt Del will get the same respect, although Both Sides of the Brain is equally original and almost as subtle. Problem is, the overall effect is so bright and perky you have to step back and think about its parts before you realize there aren't many: synth bass and synth piano and synth synth, scratching, horn bursts here and there, a few uncredited samples that evoke movie or TV themes. Most pronounced when he's producing himself, and somewhat redolent of Kool Keith, his funk comes down to electro, but since it doesn't favor tweedle, it comes off as pop. Helpings of childish tunelet provide a few hooks, but basically I credit (and others may blame) Del's vocal presence. Can I say he sounds like a Fresh Prince who didn't grow up to be Will Smith (whom I have nothing against)? Not if I want to win him friends on the Right Coast, but I don't know how else to describe it. From the time he was milking P-Funk at 17, with "Mistadobalina" and that wonderful song about trying not to get beat up on the bus, there's been an unforced playfulness about Teron Delvon Jones that's as rare in hip hop as Lonnie Rashid Lynn's common sense. And on these records the playfulness and the common sense both come into their own.