As would Peretti, a graduate student at MIT. Peretti was moved to perform this personal brand of culture jamming by what he called the "terrible irony" of the Nike iD program, which trumpets the consumer's ability to make their own shoe. "In reality," says Peretti, "you're just sending a to-do list to some workers so that they can make your shoes for you under these truly horrible conditions."

Peretti is quick to note that he's no hard-core activist—that there are more committed people out there fighting the good fight and fighting it hard. True enough, but for getting the word out there in creative and compelling fashion—the exchange is now making the rounds on the Internet via mass e-mailings—we salute Mr. Peretti.

Squash in the Box

Squash in the Box The accumulation of the city's scattered pockets of squash nerds all convened at Vanderbilt Hall—the side concourse in Grand Central Station—last week for the CSFB-Direct Tournament of Champions, featuring the top squashers in the game. Under one of the hall's massive bronze chandeliers, a clear acrylic box was assembled to enclose the tiny court, and bleachers that held 450 people rose up against the stone walls.

But the real scene was at the front end of the court, which faced the untold thousands of Metro North commuters who, shambling their way to the train, found themselves just a few feet from the action. "Big squash town," confided one gent out of the side of his mouth as we surveyed a crowd of pedestrians taking in a match.

The men's final brought the much anticipated matchup between Peter Nicol of Scotland, and Jonathon Power of Canada, ranked one and two in the world. The trim, quiet Nicol plays Borg to Power's more clamorous McEnroe. Power is famous for his "whingeing"—English slang for incessant complaining.

Unfortunately, the high walls of the box effectively muffled the players' voices when contesting a call. So much so that, throughout the tournament, Nicol or (especially) Power would have to open the door at the rear of the court to give the ref a more direct earful. The time involved in fiddling with the slide bolt to unlatch the door tended to drain tension from the moment, which in turn made the players seem more solicitous than angry by the time they came out of the box to whinge. Amid this ongoing comedy, Nicol won (15-9, 15-12, 13-15, 13-15, 15-11).

Contributors: Alisa Solomon, Ramona Debs, Sinclair Rankin Sports Editor: Miles D. Seligman

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