The Beats of Baja

Techno and Tex-Mex Push Their Love Over the Borderline

It’s midnight—the intangible border merging today and tomorrow, like la frontera merges Tijuana with San Diego. Three hours ago, a masked Mexican wrestler dressed in a shiny, silver business suit played cumbias on a Casio keyboard in front of the Jai Alai while he called out, “Bienvenidos a Nortec City!” Three hours from now, Bostich will take the stage, and twiddle some high-tech knobs to further globalize the nortec sound.

The Nortec Collective: postmodernists on la frontera
photo: Carlos Varela
The Nortec Collective: postmodernists on la frontera

This new aesthetic is changing Tijuana’s image as a cantina-strewn throwback to the Old West. And Bostich may be the “godfather of nortec,” but he already speaks about life beyond that. “Nortec is not a genre but a way of life,” he insists. “We are just now seeing the fruit of all this. Who knows what it will transmute into next?”

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