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Retail is a seasonal business, so Ibrahim, a Senegalese immigrant who has taken to introducing himself as Abraham since September 11, is constantly adjusting his stock. Lately, his Chelsea establishmenta wobbly folding table set up on the sidewalk of Sixth Avenuehas been piled high with gloves, scarves, and knitted polyester hats. The stack of T-shirts changes, too, as Ibrahim tries to stay a step ahead of demand. Over the last couple of weeks, sensing how public sentiment has shifted, he has replaced his inventory of "United We Stand" shirts with "In Memory, FDNY." The 50-50 cotton-polyester blended tops go for $7.50among the highest-priced items he sells. "These slowed down now, too," he says of the 9-11 commemorative apparel. "Customers not so interested anymore."
True enough, the competitors at a kiosk three blocks north are peddling an astounding variety of 9-11 T-shirts and baseball caps at fire-sale prices. Loki, an eighth grader just sprouting a moustache, hands over a three-color, all-cotton Fruit of the Loom tee for $2, making, he calculates, a profit of 40 cents. The elaborate design features gold-outlined numbers09-11-01with the twin towers forming the oversized 11, all of it superimposed over a bright American flag. Underneath, gilded letters in a florid script plead, "God Bless America," and above, red block printing asserts, "We are the greatest nation in the world, any evil can't destroy our peace and freedom."
Two nights after the attack on the World Trade Center, Loki and his dad stayed up affixing the freshly minted iron-on patterns to dozens of shirts. Completing production themselves cut costsat the wholesaler up the street, Fashion Warehouse (NY) Inc., WTC tees go for $24 per dozen, whereas the decals and plain tees together averaged $1.60 each. The immigrant entrepreneurs weren't concerned about the slogans' twisted Englisha language Loki's Hindi-speaking dad doesn't know, in any case. Nor did they notice that the shirts themselves were "Made in China," "Assembled in Bangladesh," and "Hecho en El Salvador."
These pushcart peddlers of the new turn-of-the-century were resolutely toiling to supply a demand and make an honest buck, navigating the currents of a thriving underground economy that, they expect, will carry them into the American dream. Loki, who attributed his mid-day absence from school to "an Indian festival," offered an additional motivation for selling the 9-11 goods: "We love America. We are patriotic with everyone."
You don't have to be Marx to see capitalism's contradictions surging from the surface of a shirt with "God Bless America" on the chest and "Made in Honduras" on the label. The contradictions only glared more garishly when President Bush urged us to express our patriotismand celebrate "our way of life"by going shopping. That relatively comfy way of life depends, of course, on the accessibilitythe cheapnessof consumer goods. Even as the wages of the middle and working classes decline (while the wealthy rake in ever more riches), we still have to be able to afford fancy sneakers and trendy clothes, DVDs and MP3s, SUVs and the gas they guzzle.
About 85 percent of all clothes Americans buy are made overseas, a market valued at some $260 billion a year, according to the textile and garment workers union UNITE. The apparel industry, though hardly unique, offers the baldest example of how companies push consumer prices downand profits upby perpetually decreasing their most controllable cost of production: labor. According to a National Labor Committee investigation, labor costs can represent as little as two-tenths of one percent of the $14.89 price tag on a shirt made in El Salvador. That is, the worker gets three cents.
Moreover, in making the shirt, she's likely to have been exposed to toxic chemicals, put in shifts of 12 hours or more, and endured seven-day workweeks. If she gets fed up and talks to other workers about forming a union, she's likely to get fired. "I feel secure saying that any T-shirt made in El Salvador is made in a sweatshop or maquila where the pay is below a living wage, the conditions terrible, and the ability of workers to organize nonexistent," says David Amdur of the Committee in Solidarity With the People of El Salvador.
That's pretty much the case in the entire industry, anti-sweatshop advocates say, including in the U.S., where a mostly immigrant workforce slogs away in urban factories not much different from the ones back home. Garment shops that do uphold labor standardslike the Athletic Cap Company in Brooklyncan't stay afloat unless they find a niche willing to pay for treating the workers like human beings. Co-owner Artie Farkas, who does a lot of business with unions, says a cap that costs him $2.50 to make costs 80 cents to make in China. Despite his intense post-9-11 emotions, he says, "I didn't even think about making caps with American flags. How could I compete?"
In the chain where Loki is a link, earning 40 cents on a shirt his cousin, say, stitched together for three cents, the factory owner and the distributor got the biggest chunks of the $2 (reduced) retail price. When merchandise moves through the more legitimate economy into the department stores, discount chains, and upscale boutiques, the high costs of branding and advertising jack the pricesand, again, the profitsway up. Thus, execs and shareholders in the apparel industry, with a little help from a panoply of corporate-friendly free-trade agreements, get steadily richer, and the rest of us enjoy "our way of life" on the sweat of workers in and from developing countries.