Vice Bust

Kicking the Jackass of the Magazine World

A A A Comments (0) By Joy Press Tuesday, Nov 12 2002
...continued from page 2
illustration: Jeff Soto

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Those who live by cool die by cool. As labels like Grand Royal and Mo' Wax discovered, once you're established as a brand name, nobody with any maverick spirit wants to be subsumed within your identity. Right now Vice still resembles a funky Williamsburg boutique, but it could soon become the magazine-world equivalent of Urban Outfitters.

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