By Jared Chausow
By Katie Toth
By Elizabeth Flock
By Albert Samaha
By Anna Merlan
By Jon Campbell
By Jon Campbell
By Albert Samaha
If shoppers aren't quite as avid at other French stores around townafter all, not everyone can have a hit like the white Vuittonthere doesn't seem to be the merest soupçon of anti-Gallic sentiment dampening retail sales. An informal survey of Fifth Avenue department stores produced a chorus of nons, from the two bored guys behind a cosmetic counter laden with poudres and eaux de cologne to the saleswoman who volunteered her own enthusiasm for an upcoming trip to Paris.
On the other hand, one must always bear in mind the ferocious gag order that silences people who work in stores, a draconian, enforced sunniness that could be called the ecru wall of silence. If you listen to the people behind the counters, never is heard a discouraging word: Business is always great, this year's stuff is always better than last year's. Only once did we encounter a chip in this wall. Having been promised anonymity"Don't put my name or the store or anything!" the source beggedone employee was willing to whisper the following: A woman having her makeup done for free (well, it's not really free, as you find out if you try to leave the store without buying any of the things they've put on your face) began to confide in the makeup artist, the session apparently providing the same tongue-loosening qualities as a visit to the hairdresser. "I just bought $5000 worth of Chanel clothes," she said. "And I'm thinking of taking them all back!" Still, according to the source, "This was at the height of code orange, a few weeks ago. Nothing's happened since."
In fact, the enduring lure of French goods, coupled with the general peacenik atmosphere downtown, may account for the distinct enthusiasm noted by the salesman at Agnès B on Wooster Street. "People not wanting to buy French stuff?" he says, though by the look on his face it is not completely clear he knows why we are asking him about this in the first place. "No, it's the oppositeI think everyone gets pretty excited when they find out we're a French line." Agnès B's line is indeed ferociously Parisian, from the shop's famous interpretation of that American classic, the sweatshirtit's slenderized, closes with 13 pearl snaps, comes in colors like tomato red, and is $108to a short-sleeved, full-skirted summer dress for $230 that is worthy of Jean Seberg in Breathless. There's even a garment willing to brazenly declare its provenance: Under a layer of ruffled tulle, a poufy black skirt is decorated with a large scrawled agnès b in white.
This same lack of shyness is in evidence at Kar'ikter on Prince Street, where a $21 beret by a guy named Ben Vautier is inscribed "tête de genie." "Oh, yeah, Benhe's some French artist. We're sold out of his T-shirt that says 'I'm a work of art' in French," volunteers the saleswoman, who adds her voice to the chorus of no, there's never been any Old Europe bashing in these parts. She warms to the task of recommending pro-French merchandise: blue-and-white enamel "défense de fumer" signs for $17.50; a gaggle of Babar items including coffee bowls, chess sets, and bookends; and even a Tintin wristwatch featuring that fellow dressed in a spacesuit. "Oh, but I think Tintin is from Belgium, actually," the saleswoman muses. "I used to live in Belgium. Antwerp was great, but Brussels, it's really one little square. You have a waffle and then it's over. I think Unesco is there, though."
The people at the corporate offices of French Connection are quick to point out that they are actually a British company, and that "no, we have not had a reaction to the name at all." Well, sure, now that you mention it, the "UK" in their trademark, FCUKan acronym amusing only to people under 12stands for United Kingdom. It's a shame the store sinks itself with this moronic moniker, because the merchandise is actually quite breezy. On a recent visit, a bright tangerine skirt ($128) emblazoned with glittery medallions showed an Indian influence in refreshing contrast to all the tired chinoiserie around; a fake Marc Jacobs jacket ($158) made of beige baby-wale corduroy had a Mao collar (not another political comment, we trust), and plenty of pockets and buttons, all blissfully devoid of the loathsome logo.
If there is any store that knows a thing or two about political repression, it's the Librairie de France in Rockefeller Center, a historic bookshop and the center's oldest retail tenant. During the Second World War, the Librairie was a home away from home for refugees from the pro-Nazi Vichy government, and the store even published exiles' works under the imprint Éditions de la Maison Française. So it is with keen interest that we visit the shop, whose front windows brim with Larousse dictionaries and miniature Parisian street signs.