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Picking up on the theme (and turning the tension into testiness verging on anger), activist-journalist George Curry pointed to the trumpeting of the Latino population explosion as evidence that shadowy forces were working to keep the black vote down. "You know as well as I do that there has been an attempt to minimize the importance of the black vote, by Democrats and Republicans, by pitting us against our Latino brothers," said Curry. Hectoring an imaginary political strategist, he served up the mantra for the day: "Don't try to play that game, like you won't have to deal with us. Oh, you will have to deal with us."
The problem is that politicians have been dealing with record numbers of black voters since 2000, and still the Democratsto whom blacks have tied their fate, for good or illdo not control any branch of federal government. Then there are the complications caused by the boom in the Latino electorate. Finally, there's the Florida debacle in 2000, which left African Americans with flashbacks of Selma.
Concerned that this confluence of events will depress the future turnout of black voters, activists have diversified their appeal, enlisting everyone from the UniverSoul Circus to national morning radio show hosts like Doug Banks and Tom Joyner. It's not that African Americans, in particular, are less civic-minded. But with a president in office whom many African Americans view as not only polarizing but also illegitimate, traditional activists have gone to untraditional places in search of allies.
Banks, who has joined with Russell Simmons's Hip-Hop Summit Action Network to launch "One Mind. One Vote," says that throughout the Florida presidential election scandal, he heard from listeners who felt their votes were being discounted. "With us being a national show, of course we heard from people in several cities in Florida," says Banks. "People were outraged. It was outright thievery. You had people who were outraged, and some who weren't surprised."
In the past, voter registration was often left to good-government types, civil rights activists, and community gadflies. But the pop approach that black activists are using mirrors a larger effort to get young voters out that was popularized by MTV's "Rock the Vote." The League of Women Voters, for instance, is collaborating with World Wrestling Entertainment in hopes of getting the hip-hop set to the polls. Entertainment is "part of the future of voter outreach," says Diallo Brooks, co-chair of D.C.-based Black Youth Vote! "Another part of it is that entertainers themselves need to be educated about the issues. The more that they're educated, the better able they are to get the message out. The young people will definitely listen."
At Tuesday's Unity '04 press conference, while most of his elders nodded in approval and politely smiled, the youthful Brooks played a public service announcement that featured a rapper exhorting the power of the ballot: "Man, woman, and child, make a difference right now!" Jay-Z, he was not. But he spoke in a language that activists are hoping resonates with black voters, particularly those under 35.
Beyond a simple appeal to youth, Unity '04 hopes to garner the attention of African Americans in all age groups. That would explain the presence of the UniverSoul Circusa black circus troupe based in Atlanta whose primary audiences tend to be families. UniverSoul Circus has a history of wedding clowns and high-wire acts to vaguely family-friendly messages (stay in school, stay off drugs, etc.). But in an election year, it wanted a more trenchant message. "I think that one of the good things about Unity '04 is that it's nonparty and it brings together all facets of community across the country to do something good," says Jackie Davis, the troupe's vice president.
In recent years, African Americans have not wanted for voting clout in some contests. If there was one positive for African Americans that came out of the Republican sweep of Congress in 2002, it was that Louisiana senator Mary Landrieu was able to fend off a stiff challenge, largely because of the black vote. In 2000, African Americans actually cast more votes for Al Gore than they had for Bill Clinton. Overall, 56.8 percent of all eligible African Americans cast votes (61.8 percent of eligible whites voted). In local races, black turnout was even more impressive. Blacks in Floridaeven with all the allegations of vote suppressionaccounted for 15 percent of the turnout, despite only accounting for 13 percent of eligible voters.