Four More Years?

Bile for Bush fuels a boom in readers, advertising for lefty magazines

With the Internet wind at their backs, and partisan rage peaking, could we see growth for liberal magazines of previously unimaginable proportions? Don't bet on it. Fowler points to The American Spectator, whose circulation peaked at 300,000 during the Clinton years and has since shrunk to about 60,000. "It's easy to get them in the door. The problem is keeping them in the house," says Fowler. "Any magazine could wildly inflate its circulation: Just sell subscriptions for one dollar, watch circulation go through the roof, and watch us go out of business. The goal is to get them to not only test the product but get them to renew."

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