Olympic Sex

Athletes in the flesh raise ire of press and temperature of fetishists

NBC and its affiliates ogle and fetishize bodies of Olympians to the tune of $1 billion in advertising revenues. Why shouldn't the women (and the men—don't think people of all genders wouldn't cough up serious cash to see Michael Phelps's swimsuit sneak just a little bit lower) have the choice to present themselves, on their terms, in other forms of media and profit from it?

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