We Don't Need No Thought Control: Marketers' Dirty Tricks

photo: WGBH

What should Doug Rushkoff drink?

Details

Decoding 'The Message': A Preview of Frontline's 'The Persuaders'
Tuesday at 6:30, with a reception at 5:30
Museum of Television & Radio
25 West 52nd Street
212.621.6600
Free, RSVP required

Related Content

• Gossip About The New Cinderella
  December 14, 2011
• Anti-Muslim Film Shown to 1,500 Police Officers, Far More Than NYPD Claimed
  January 24, 2012
• NYPD Cops' Training Included an Anti-Muslim Horror Flick
  January 19, 2011
• Rightbloggers on Defector Specter: Fewer But Better Republicans!
  May 4, 2009
• Daily Flog: Terror and prayers in Denver, dead fish at a NY nuke, rent becomes a nationwide hit
  August 26, 2008

More About

• Tom Ridge
• Rachel Dretzin
• Doug Rushkoff
• Clotaire Rapaille
• Advertising

Like this Story?

Sign up for the Weekly Newsletter: (Sent out every Thursday) Our weekly feature stories, movie reviews, calendar picks and more - minus the newsprint and sent directly to your inbox.

Privacy Policy Cancel Continue

Advertisers, strategists, and marketers are massaging media and manipulating the message: We're subject to commercials before movies, as well as ads on parking meters and cigarette receptacles. Citibank tells us to live richly and Bank of America preaches its higher standards. And the Sinclair Broadcast Group—which owns Sinclair Ventures Inc., which invests in Jadoo Power Systems, which was awarded a contract with the U.S. Special Operations Command—has ordered its 62 stations, reaching approximately 24 percent of American households, to air uninterrupted in prime time the anti-Kerry documentary Stolen Honor: Wounds That Never Heal, produced by Carlton Sherwood, former media consultant to Tom Ridge. The Museum of Television & Radio will preview The Persuaders, a PBS Frontline investigation on how media masterminds develop ways of planting their messages deeper into our lives through market research techniques and public relations. Persuaders' producer-director Rachel Dretzin and Frontline correspondent Doug Rushkoff (both of whom also did The Merchants of Cool, a report on how media market pop culture to teenagers); Public Relations Society of America CEO and president Del Galloway; and Archetype Discoveries Worldwide chairman G. Clotaire Rapaille will discuss how marketing shapes consumers' understanding of the world and themselves, and how these techniques have migrated to politics.