The End of Eminem

Can Marshall come out and play? On his new album, Em just wants to be unremarkable.

Fat Joe and his DJ Khaled were sitting poolside in Miami this summer when inspiration struck. "Lean Back," Joe's rumbling hit with his Terror Squad cronies, had been steamrolling its way up the Billboard singles chart, and the time had come for the inevitable remix, which would shore up the song's street cred while the TRL masses perfected their rockaway dance to the original. Joe turned to Khaled and asked the question that we're all sometimes forced to ask ourselves: "What would Diddy do?" That is, how would P. Diddy, self-styled inventor of the remix, make this improbably hot song even hotter? The answer came clear as day. "First we'll get Mase," Khaled said. "And then . . . we'll get Eminem!"

Eminem? On a remix? As if. Those 16 bars are yeoman's work, the type of dues-paying responsibility he leapfrogged past five years ago when his debut single, "My Name Is," bypassed urban radio on its way to becoming a TRL staple. The remix verse is occasionally a favor bestowed, but more often it's a necessary obligation, a way for a rapper to keep his star bright on the back of other people's success.

Maybe Em had been turning down requests for years. Or maybe no one ever asked him for the favor, assuming he was too busy, too famous, too white. Whatever the case, something funny happened this time out: Eminem said yes. There he was batting second on the remix—"You don't want no drama with the blond bomber/Original don dada of the blond bottle"—trying his best to fit in just four months before the release of his fifth album, Encore, working hard at being inconspicuous. The special kid just wants to be normal again: Can Marshall come down and play?

It's a transformation he's been attempting ever since the image cleanse that was 8 Mile, his first public attempt to shirk his celebrity and return to the pre-fame womb. Granted, it's difficult to hide inside of a Hollywood blockbuster, but Marshall Mathers certainly tried. 8 Mile was all about valorizing the type of MC Eminem once was—a scrappy, outcast one—back when his whiteness was a hindrance, not a privilege.

"This is a dream for me," he told Vanity Fair recently. "But the whole new slew of problems that I never expected that came along with it . . . I would take a lot of it back. I would take it back to where I made a comfortable living. To where I would just make music, have people appreciate it, even if it's [just] a few." Typical grumblings of the famous? Sure, but he's slowly been putting his gripes into practice. In the two years since 8 Mile, while his protégé 50 Cent built an entire empire, Em was voluble by his absence. He's been holed up in Detroit focusing his energies on becoming a model suburban parent, only poking his head out for the odd concert—his sole 2003 shows were a pair at Ford Field, home of the Detroit Lions—and, notably, for the battles against Benzino/The Source and Ja Rule/Murder Inc. last year.

Though he apologizes for his role in perpetuating those beefs on "Like Toy Soldiers," off the just-released Encore, it's clear that they got his adrenaline pumping; the mix-tape songs of that era are among his fiercest work. They were Eminem denuded—no Slim Shady, no sociocultural pyrotechnics, no white privilege. They bore precious little resemblance to the songs—the diary-like ones or the flippant ones—that had kept him so successfully in the spotlight.

Eminem had always milked his pain for public gain, but the emotions here felt less tested, less firm. In returning to the fray, he was effectively giving up the advantages he'd been afforded as a pop icon. His splitting seams began to show, a remarkable thing for someone typically perceived to be immune to all sort of attack. When, in an attempt to undermine his credibility, The Source released recordings of Eminem using the N-word on wax as a 16-year-old, the sting was clear. "What else could be Eminem's Achilles' heel?" he mused to Rolling Stone recently, a simultaneous acknowledgment that he'd been beyond impeachment for years and that the attacks hurt. 50 Cent race-baited Em on a recent MTV special: "People are always gonna show up for whatever you do." Em's recent public appearances, though, seem carefully calibrated to undermine even his most ardent supporters. On MTV and BET, he's been uniformly dour, staring at the floor while suffering inane questions. At his "Shady National Convention," a mock political rally that was merely a thinly veiled launch party for his new satellite radio station, he was unfocused and, worse, unfunny. This is no way to thank the fans. Or keep them.

But one listen to Encore and it's abundantly clear that's not on his agenda anyhow. Though easily his worst album, Encore might be Eminem's most brilliant ploy yet: an album primarily about, and responding to, what the public thinks an Eminem album should sound like. It's almost an active dialogue. Nearly every song is a challenge, beginning with the lead single, "Just Lose It," a lazy amalgam of Em's prior hits that snipes at Michael Jackson, Pee-wee Herman, and in the video, MC Hammer, banal targets all ("It was the last record we made for the album," he told Rolling Stone. "We didn't feel like we had the single yet. That was a song that doesn't really mean anything.")

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