By Bob Ruggiero
By Hilary Hughes
By Peter Gerstenzang
By David R. Adler
By Devon Maloney
By Brian McManus
By Jessica Hopper
By Harley Oliver Brown
When the country music industry touches down in New York this week for the 39th Annual Country Music Association Awards, Nashville execs might well be smirking as they arrive in a town never known as a haven for the genre. They'll find carefully orchestrated events designed to make New York Dixie-friendly, but what they're not likely to see is the vibrant, if small, local scenesthe Brooklyn country bars, the downtown bluegrass circlesthat thrive year-round, regardless of what's happening at Madison Square Garden.
In September, City Hall declared November 9 through 15 "Country Takes NYC Week," with an estimated $30 million expected to be generated in tourist revenue during the CMA's first awards ceremony in the city. Bringing the show to Manhattan "offers residents and guests alike the opportunity to experience our warmth, hospitality, and family-friendly environment," Daniel L. Doctoroff, deputy mayor for economic development and rebuilding, trumpeted in a press release. Early arrivals might witness Wednesday's "Culinary Day," with "country themed" menus at participating restaurants and a special episode of the Food Network's Emeril Live featuring the Charlie Daniels Band; children learning to write country songs in public schools on Thursday; Daniels, Trace Adkins, and others participating in Veterans Day memorials; a "Broadway Meets Country" concert at Lincoln Center with Lee Ann Womack and Trisha Yearwood sharing the stage with Bernadette Peters; and of course, a "Fashion and Shopping Day" of in-store promotions on Monday. In other words, big business in the big city. Country superstars (and awards-show hosts) Brooks & Dunn were even tapped to ring the NYSE opening bell on November 15, the day trophies are handed out.
But anyone who looks between the cracks of this temporary official hoopla will find small but thriving pockets of homegrown country. The last two weeks in July saw the Second Annual Brooklyn Country Music Festival, a homegrown affair at Park Slope and Prospect Heights saloons. September 16 and 17 marked the Eighth Annual Park Slope Bluegrass Jamboree. On top of that, Yankee hayseeds can check Sean Kershaw and the New Jack Ramblers every Sunday at Hank's Saloon (along with Freddy's Backroom, the country HQ in the Borough of Churches), open bluegrass jams every Monday at the Parkside Lounge and Wednesday at the Baggot Inn, the "CasHank" Johnny Cash/Hank Williams open mic at Buttermilk in Park Slope, as well as frequent gigs at Lillie's in Red Hook, Lakeside Lounge and Old Devil Moon in the East Village, and Rodeo Bar in Murray Hill. (In other words, don't look in Williamsburg.)
In the weeks between the Brooklyn festival and the Park Slope jamboree, the city was teeming with A-list country and bluegrass: Dolly Parton playing Radio City Music Hall and Tony Trischka appearing at Satalla; free concerts by Doc Watson, Ricky Skaggs, and Suzy Bogguss at Lincoln Center Out of Doors, and by Big & Rich, Gretchen Wilson, Cowboy Troy, and Erika Jo at Union Square. None of which is to deny the city's reputation as being too cool for country; it's just to ask, "Sez who?"
"I think not having a commercial station has been a big barrier for country music here," says Laura Cantrell, a country singer herself and for 12 years the host of WFMU's Saturday afternoon country show Radio Thrift Shop. "That does limit the audience that gets exposed to new country music. [The audience] is made up of people who come from other parts of the country. If you go to see Del McCoury, there's going to be a big audience. If you go see Robert Earl Keen at the Bowery Ballroom, it's going to be packed with people that are rabid for Texas music. New York is really good at supporting these underground stars."
Besides Cantrell's radio show (which sadly is on hiatus until June due to her touring schedule), traditional country music can be heard on Sunday afternoons and Tuesday nights on WKCR and the occasional segment on WFUV, college radio stations at Columbia and Fordham universities respectively. In other words, no all-country formats and no advertisers, nothing to attract industry at a time when country record sales are on the rise (a 12 percent increase from 2003 to 2004, according to CMA statistics). Nationwide, country stations constitute about 20 percent of the market. In New York, it's about 11 hours a week.
That hasn't always been the case. In the 1970s, WHN's country format put it in the top five stations in the city. During the 1990s, WNYW and Y-107 boasted strong listenerships, but neither survived the decade with that format. The issue, apparently, isn't that there aren't country listeners; nor is it that they have nothing to listen to. What's missing is money.
Nashville transplant Laura Cantrell, local country singer and WFMU radio host
The Brooklyn Country Music Festival hosted 40 bands over eight days, none getting paid more than what organizer and songwriter Alex Battles collected in a basket after each set. And the Park Slope Bluegrass festival charged a mere $4 to see six bands, supplemented by modest local sponsorships. When you're playing country and bluegrass in New York City, however, it's hard to expect much more. "We play for free beer and girls who smile at us," says Battles, a tireless organizer who performs under the name Whisky Rebellion. In addition to the country festivalwhere he said he broke even, selling T-shirts to offset the cost of the free hot dogshe is the force behind the monthly CasHank open mic and pulled together a country/burlesque "Jugfest" benefit for victims of Hurricane Katrina at Southpaw on September 8.