By Alex Distefano
By Scott Snowden
By Anna Merlan
By Steve Almond
By Jena Ardell
By Jon Campbell
By Alan Scherstuhl
By Tessa Stuart
It's like electroclash. Everyone's excited, people hype this moment, the press gets behind it, the tastemakers get behind it, people buy it a little bit. Bhangra has a long history of this happening. Poor Bhangra music in England for the past 20 years has been the next thing and then almost not, the next thing and then almost not, next, almost not, back and forth and back and forth . . .
It's like when drum 'n' bass tried to merge with hip-hop to go mainstream.
It's gotta be organic. It's very hard to force those things. The success of it all used to be more surprising, the whole success of Indian-ness as a cultural phenomena, everything from Deepak Chopra to yoga to this music. It's not a spike. It's more integrated, in subtle ways. Like before it would be a big deal if you saw anything Indian anywhere. And now, it's like, 'Oh, big deal. They're playing some lounge track in a bar.' Or 'Big deal, there's an Indian character on that reality show,' America's Next Top Modelor whatever. It's not as much of a shock. I think that just means that we're here to stay.
Research Assistance: Elizabeth Thompson