The Scrunchie Invasion

BAM's all-night fête flaunts bands, burlesque, and a 'mid-career Lindsay Lohan retrospective'

Despite the inherent similarity to the parties thrown by the city's other cultural institutions, especially MOMA's PopRally, Mallory says it's been a non-issue. "You know, it's funny, because I naturally assumed we would get a lot of those comparisons, but you're actually the first person who's said it to me," says Mallory. "I think the big difference is that MOMA is a visual-arts space, whereas we're a performing-arts space. Obviously, they're both parties, but we didn't take PopRally as a starting point; it was never a map for us."

She differentiates further: "We're just taking a larger look at how art's going to look in 20 years. You know, the traditional way of seeing art—sitting in a formal space—may not still be the norm. The Lindsay Lohan mid-career retrospective, watching burlesque in an opera house—we get to play with the inherent formality. And it's . . . fun.

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