Despite the inherent similarity to the parties thrown by the city's other cultural institutions, especially MOMA's PopRally, Mallory says it's been a non-issue. "You know, it's funny, because I naturally assumed we would get a lot of those comparisons, but you're actually the first person who's said it to me," says Mallory. "I think the big difference is that MOMA is a visual-arts space, whereas we're a performing-arts space. Obviously, they're both parties, but we didn't take PopRally as a starting point; it was never a map for us."
She differentiates further: "We're just taking a larger look at how art's going to look in 20 years. You know, the traditional way of seeing artsitting in a formal spacemay not still be the norm. The Lindsay Lohan mid-career retrospective, watching burlesque in an opera housewe get to play with the inherent formality. And it's . . . fun.
Find everything you're looking for in your city
Find the best happy hour deals in your city
Get today's exclusive deals at savings of anywhere from 50-90%
Check out the hottest list of places and things to do around your city
