Atlantic City: The Next 'Next Big Thing'

Trawling for future trends in both nightlife destinations and cheeky rap collectives

Months from now, this'll be the crown jewel of Atlantic City nightlife.
Annie Fischer
Months from now, this'll be the crown jewel of Atlantic City nightlife.

I'm inclined to believe him. Fannypack was essentially a marketing experiment turned worldwide phenomenon, raking in (as he insists) scads of cash and press. With the combined efforts of Goias, Fancy, Glazer, and On the Go marketing founder Ari Forman, who actually discovered the talent (yes, there's talent in the midst of all the masterminding: two turned-out twins and their rapper friend), there's likely more money to be made. Jackson Swinton's MySpace page positions them as a "colorful and fun recording act and creative collective that makes dumb songs about really important stuff like global warming, the crisis in Darfur, shooting sperm on girls, and wearing fashionable clothes." Ew. While I can't imagine this is the last time you'll be hearing the name Jackson Swinton, I hope it's the last time I hear that.

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