Wednesday 05/07

[BOOK PARTY]

LOST IN TRANSLATION

Courtesy Posteritati

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More About

• Sam Sarowitz
• Hollywood
• BOOK PARTY
• Eudie Pak
• Araceli Cruz

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You already know that movie titles sometimes suffer in their translation overseas. In Japan, The Grapes of Wrath became The Angry Raisins, for example; in Germany, Annie Hall became The Urban Neurotic. But there are deeper lessons to be taken from the export of Hollywood films, as author Sam Sarowitz has learned. Drawing from his extensive movie-poster collection, Sarowitz realized that how a movie is marketed in a foreign country sometimes says as much about that country as it does the movie being advertised. Sarowitz's book, Translating Hollywood, includes startling foreign posters of familiar movies that reveal much about the selling of American culture overseas. Posteritati, the movie-poster gallery, is hosting a launch party for the book, so while you're getting your personal copy signed, feel free to check out its massive inventory (Posteritati has posters dating back to 1914). At 6, 239 Centre Street, markbattypublisher.com or posteratiti.com, 212-226-2207, free

EUDIE PAK

[MUSIC]

IT'S BUSINESS TIME

The sexiest Kiwis alive

All it takes for heartthrob status these days, apparently, is a short HBO series filmed in Chinatown and Williamsburg with a couple of guys from New Zealand trying their best to be as sexually clueless as possible. Somehow, Bret McKenzie and Jemaine Clement—better known as Flight of the Conchords—pulled that one off nicely, and now with a second album out, they're reaching for sex-god status: "Just because we've been playing tonsil hockey/Doesn't mean you get to score the goal that's in my jockey/Just because I'm in a two-man novelty band/Doesn't mean it's all about poontang." Oh, those casanovas . . . We can be pretty sure that it won't be only Mel standing in line to see them, so show up early. At 8, Town Hall, 123 West 43rd Street, 212-840-2824, $35

ARACELI CRUZ