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Fro-Yo With a Side of Virtue

You shouldn't need a doctor's note to eat dessert

• tagline: "Yogurt culture"

• vibe: minimalist, Pinkberry-lite

• irritation factor: low. Not much in the way of design; the yogurt tastes exactly the same as all the other middle-of-the-packers.

Oko

• locations in nyc: two

• price for a small, plus one topping, with tax: $4.89

• tagline: "Be contagious"

• vibe: rainforest eco-lodge meets Ikea

• irritation factor: low. The fresh, yogurty flavor weighs in its favor, plus you can get a three-ounce mini-size with one topping for $3. But their in-your-face eco-friendliness grates.

Pinkberry

• locations in nyc: 13

• price for a small, plus one topping, with tax: $5.21

• tagline: "Swirly goodness"

• vibe: nursery school meets anime theme park

• irritation factor: high. The prices are outrageous, and you also have to contend with long lines of pushy girls who've been starving themselves all day, and surly counterpeople who hate the world.

Red Mango

• locations in nyc: five (soon to be seven)

• price for a small, plus one topping, with tax: $4.28

• tagline: "Treat yourself well"

• vibe: Starbucks meets GNC vitamin shop

• irritation factor: Medium. Horoscopes play on a flat-screen TV; the bottled water has antioxidants in it. A woman addresses a child in a tone and pitch usually reserved for emergencies, asking: "Do you know how cute you are?!"

YoGo Monster

• locations in nyc: one (soon to be two)

• price for a small, plus one topping, with tax: $4.75

• vibe: Summer camp meets the DMV

• irritation factor: medium. Indolent counterpeople; SUV-like stroller traffic jams; subpar yogurt.

Yolato

• locations in nyc: four

• price for a small, plus one topping, with tax: $5.02

• tagline: "Yogurt Gelato"

• vibe: McDonald's meets medical clinic

• irritation factor: low. Orange-and-white tile; soap operas on the flat-screen; nothing on the walls but an enormous poster listing nutritional info.

Yorganic

• locations in nyc: two

• price for a small, plus one topping, with tax: $4.55

• tagline: "Experience bliss"

• vibe: Whole Foods meets TCBY

• irritation factor: high. Vitamin-infused yogurts; cups as "ecotainers."

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