Ah, yes. If there's one unassailable generalization to be made here, it's that these upstarts were all founded on the rejection of art-world assholes. Ford is downright gleeful that Ad Hoc's owners understand that you shouldn't be jerks to strangers. "When I got here, it was amazing to realize: 'Oh, so there are a lot of people who hate the way most Chelsea galleries treat people!' So then it became: 'OK, let's build our own community.' "
Now the community just needs a name. Hypeville, anyone?