Factory Fresh and the Bushwick Gang of Four

Welcome to wheatpaste heaven! Brooklyn's upstart galleries create a new art district.

Ah, yes. If there's one unassailable generalization to be made here, it's that these upstarts were all founded on the rejection of art-world assholes. Ford is downright gleeful that Ad Hoc's owners understand that you shouldn't be jerks to strangers. "When I got here, it was amazing to realize: 'Oh, so there are a lot of people who hate the way most Chelsea galleries treat people!' So then it became: 'OK, let's build our own community.' "

Now the community just needs a name. Hypeville, anyone?

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