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The Mixtape Will Save Us All

If you want them to buy it, make it free

Comments (0) By Jeff Weiss Wednesday, Jan 21 2009
...continued from page 1
Wale, preparing to make it big, maybe
David Holloway, courtesy Interscope
Wale, preparing to make it big, maybe

Details

Wale
The Mixtape About Nothing, album #123

Lil Wayne
The Carter III, album #6

Esau Mwamwaya and Radioclit
The Very Best, album #173

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Ultimately, the largesse augurs well for consumers and artists both—the former getting free music, and the latter building their brand sans the necessary evils of industry promotion. Mixtapes have ascended to the status of cultural meme. Next time, Wayne won't even have to ask who's heard his mixtapes. A better question would be: Who hasn't?

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