The New Rap Battle: 50 Cent Vs. Rick Ross

Building a new paradigm with fewer rhymes and more costumes

So the war rages on—most recently, Ross lined up 50 foes Ja Rule, Fat Joe, and the Game for a "Mafia Music" remix. Surely 50 will fire up his rapid-response team to retaliate. Meanwhile, Ross chalks the whole debacle up to divergent tastes. "Some things that entertain other people, I couldn't care less about," he says. "Different people do different things. That's why you see such a large variety of frivolous stunts." Ask him if the future of rap battles has been shaped by his back-and-forth with 50, and he stays on message. "You'll have to see that in the future. As far as myself, I'm making music. That's where my priority is. Just music." If this latest campaign is any indication of what's to come, though, that might no longer be enough.

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