Bulls on Parade: Live From MSG's Arena Rock Rodeo

Where the soundtrack is more Jock Jams than Red State

So, yeah, there's much more to a PBR event than young men confronting massive, pissed-off animals. It's family entertainment in the best sense of the term: Looking around the stands, I saw hundreds of kids, their eyes bugging out at the sight of the wildly bucking bulls, especially post-ride, when the animals would frequently charge the length of the arena, pursued by a lasso-swinging cowboy on a white horse. Rasmussen got a fair amount of comic mileage from one bull's run, which thrilled a bunch of kids at ringside but seemed to spook the burly, full-grown security guard standing right next to them. (Soundtrack: Gloria Gaynor, "I Will Survive.") Oh, and did I mention there was a mid-show event with youngsters no older than eight clinging to the backs of galloping sheep while Lady Gaga's "Poker Face" blared in the background? Yeah, that happened.

Afterward, I met Shane Proctor, the night's winning rider with a score of 91.25 (don't ask me; the bull-riding scoring system is gymnastic-grade inscrutable). He claims to have no particular riding theme—just "any pump-up music there is, like Eminem. A lot of his stuff, just 'cause the beat's uptempo." He says he doesn't think the bulls notice the music, "but I sure know it affects me, and, if I'm excited, it gets them excited."

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