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A media organization covering the media is reflexive enough, but how about adding documentary filmmakers to the mix? It was journalists reporting on journalism, and we were working as journalists covering that, says Kate Novack, producer and writer of Page One: Inside the New York Times, a sprawling vérité group portrait of the Gray Ladys media desk that opens June 17. The papers reporters and editors get the War Room treatment, with ornery vet David Carr playing Carville to Brian Stelters fresh-faced Stephanopoulos, and inside-baseball industry chatter presented as front-page news. It was treating the New York Times newsroom as if we were reporting in the field, says director Andrew Rossi. Our beat was them.
Not all documentaries realize the journalistic promise of the form, but the husband-wife team of Novacka former media reporter for Time magazineand Rossi (Le Cirque: A Table in Heaven) brought a warranted reportorial rigor to their subject. Though understandably eager to lift the skirts of the hallowed publication (Its like a cross between a law firm and Congress, Rossi says of the 41st Street HQ), they also spotted a major breaking story and reported it out. When Rossi approached the paper in mid-2009, the institution was freshly reckoning with the industry-wide fallout from the world economic crisis, with magazines shuttering; dailies, like the Times, instituting mass layoffs; and readership flocking from print to online aggregators. Along with corporate dealings and industry analysis, the media desk was busy monitoring its own bid for survival.
We wanted to cover, almost as a primary document, the New York Times in what we viewed as a historic momentnot just for the Times, but for journalism and the way the culture processes information, Novack says. People were talking about the digital revolution leaving a lot of dead bodies on the side of the road, says Rossi, and with the merits of old-school outlets suddenly questioned in the era of Gawker and HuffPo, it was time to take stock of what actually goes on at an institution like the Times and to consider what would be lost if the old lion became extinct.
After six months of pitching everyone from staff writers to soon-to-be former executive editor Bill Keller, Rossi was granted unprecedented access to the newsroom, where he witnessed everything from the rise of WikiLeaks and the launch of the iPad to Carrs spectacular mano-a-mano dressing-down of Vice magazines Shane Smith and Stelters continuity-confounding 90-pound weight loss. Once inside the newsroom, Rossi had to earn the trust of the professional skeptics who were his subjects. Im embarrassed to admit this, but I was almost openly hostile toward him, recalls Stelter. I knew he was a journalist who was doing a job, but I didnt want to go out of my way to try to help him. I didnt want to be perceived as the kid who was auditioning for the movie. In the Times newsroom, no one wants to be the guy walking around with the camera behind his back, following his every move, says Rossi. Not even camera-ready Carr, who convinced Rossi to ditch plans for a profile and expand the cast to Stelter, media editor Bruce Headlam, and Tim Arango, who was promoted to Baghdad bureau chief during the shoot.
Rossi, who kept things lean by acting as his own sound- and cameraman, took the classic vérité tack of simply showing up every day and letting the camera roll. He would just sit there and kind of wait. A lot of the time, there was nothing interesting going on, recalls Stelter. But when something of note finally did happen, we barely noticed he was there. Meanwhile, back at home, Novack did her own reporting, following leads and trends and messaging Rossi about whom to trail next. I would compare the relationship that we had to his being a reporter in the field and me playing the role of an editor, she says. Novack and Rossi also conducted interviews throughout the shoot with outsiders like the New Yorkers David Remnick, new-media pundit Clay Shirky, and Gawkers Nick Denton, whose perspective helped take us outside of the bubble.
There were three editors working simultaneous to the shoot, pulling out self-contained scenes like the aforementioned Vice smackdown and keeping track of the larger narrative for a film that kept expanding in ambition and scopeand didnt wrap shooting until after a version of the film debuted at Sundance in January. I approached it almost as literary journalism, says Rossi. Where it feels all right to go on some tangents before returning to a more conventional, heroic narrative, with the Times and its reporters playing protagonists fighting for their livelihoods.
Its interesting as a documentary filmmaker to make a movie about journalists, says Novack. So many of the issues that youre grappling with theyre grappling with also, from questions over how best to gather and present information, to simplyor not so simplyfollowing a story. Yet such self-reflexivity always runs the risk of becoming an irrelevant echo chamber, something that Headlam ruefully confronts in the film when trying to discern between a real story and a media story. For Stelter and his colleagues, its crucial that they not cover media as a navel-gazing exercise in what our friends in cocktail parties are doing. It has to be about citizens getting information.
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