At the Rihanna event, White received a Nike shirt, a towel, a water bottle, and a pair of Nike shoes, and she admits that product giveaways like that sweeten the deal.

NYU senior John Cintolo, who ran three miles with the Nike reps at the first meeting of the NYU Nike Run Club, says the brand's sponsorship of the group and the Rebel Run "kind of adds legitimacy to it. I don't think Nike would sponsor something that wasn't legitimate."

Asked whether his contact with the reps will have any effect on his consumer behavior, Cintolo says, "It won't affect my purchasing decisions," before quickly adding: "It definitely won't hurt, though, that's for sure. I actually need a new pair of shoes. If I run this event, I'm going to have to buy Nikes before then."

White agrees. "Now, whenever I buy athletic gear, it's strictly Nike," she says. "I never buy anything else. They kind of bought my loyalty."

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3 comments
Tj Bode
Tj Bode

Check out RepAtMyCampus.com to become a campus rep today for your company on YOUR campus! Finally, a service exists that will pair you up with your interested types of companies completely free (and always free, No credit card needed either).

RepAtMyCampus.com

Nbarnes
Nbarnes

The best student rep program by far is the Windows U Crew. They have great students and it is really well organized.

Outtomunchnyc
Outtomunchnyc

Uh, you could at least get your facts right! Ada Rubin is actually a senior at Barnard, not a sophomore. . .

 
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