INSTANT HIT

A picture is worth a thousand words

When Facebook bought Instagram, the photo app that makes images look vintage yet picture perfect, for $1 billion, the tech world was stunned. Not because Instagram is a two-year-old start-up, but rather because no one realized that this young app—which simply consists of taking pictures and that surely anyone with a smartphone has downloaded—had that much power. Just to prove this theory, the W Times Square, in partnership with Instagram NYC, will exhibit images from some of the most talented Instagram photographers in the first-ever Instagram photo exhibition. Curated by Brian DiFeo, founder of Instagram NYC, photographers ranging from professionals to multimedia artists were asked to capture New York’s most fascinating structures and urban creativity. And the images themselves are pretty remarkable, considering they were taken with a phone. No wonder Kodak went bankrupt.
Mondays-Sundays, 7 p.m. Starts: May 1. Continues through June 1, 2012

 
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