WEMP's Discovery Mission

New rock returns to the New York airwaves

New Rock 101.9 might not have very long to prove itself: The station's parent company Merlin Media flipped its Chicago outlet, which had also been a former haven for "alternative" music before its switch to news, to a format with the soft-underbelly name "Adult Hits." Meanwhile, up in Boston last week, the longtime alt-rock stalwart WFNX had its final broadcasts with its longtime staff after being sold by the Boston Phoenix to the radio megamonolith Clear Channel. And the station's innovative spirit might seem like a lot of same-old same-old in six months, or even six weeks, should focus group outreach discover that, well, people don't really want to hear that much new music after all. But for now, something new, or at least somewhat new to New York, is happening.

Aaron Bruno of AWOLNATION
Chuff Media
Aaron Bruno of AWOLNATION
fun
Daniel Silbert
fun

mjohnston@villagevoice.com

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