BE KIND REWIND

A new video store opens 
(in a museum, that is)

If ever there were a case of predictive nostalgia, this is it. In May of this year, the West Village’s storied World of Video closed its doors; mere months later, walk-in rental shops continue to function throughout the five boroughs, but The Video Store at the Museum of Arts and Design has already consigned the business model to the dustbin of history, recontextualizing the experience for the gallery. The arguable centerpiece of VHS, MAD’s three-month salute to the disappearing world of tactile, analog home-video technology and magnetic tape, is this fully-functioning video store on the sixth floor, with rental policies and in-house screenings. It remains to be seen how or if the intangibles of this endangered retail experience—the counterperson badinage, the left-in-the-car melted cassette, the scary beaded-curtain “Adult” section—will be approximated.
Thursdays-Saturdays, 10 a.m. Starts: Aug. 2. Continues through Aug. 18, 2012

 
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