The White Album

For Bob Marley to become a household name, he needed to posthumously conquer the suburbs.

At the time of his death, in May 1981, Bob Marley was 36 years old, reggae's biggest star, and the father of at least eleven children. He was not, however, a big seller.

"My vision of Bob from a marketing point of view was to sell him to the white world."

For Dave Robinson, this presented an opportunity.

Two years after Marley's passing, Chris Blackwell, the founder of Marley's label, Island Records, brought Robinson in to run his U.K. operation. Robinson's first assignment was to put out a compilation of Bob Marley's hits. He took one look at the artist's sales figures and was shocked.

For Legend, Island Records' Dave Robinson chose a cover photo in which Marley appears more reflective than rebellious.
For Legend, Island Records' Dave Robinson chose a cover photo in which Marley appears more reflective than rebellious.

Marley's best-selling album, 1977's Exodus, had only moved about 650,000 units in the U.S. and fewer than 200,000 in the U.K. They were not shabby numbers, but they weren't in line with his profile.

"Marley was a labor of love for employees of Island Records," says Charly Prevost, who ran Island in the United States for a time in the '80s. "U2 and Frankie Goes to Hollywood and Robert Palmer is what paid your salary."

Blackwell handed Robinson — the cofounder of Stiff Records, famous for rock acts such as Nick Lowe and Elvis Costello — an outline of his vision for the compilation, which Blackwell says presented Marley as somewhat "militant."

"I always saw Bob as someone who had a strong kind of political feeling," he says, "somebody who was representing the dispossessed of the world."

Robinson balked. He'd seen the way Island had marketed Marley in the past and believed it was precisely this type of portrayal that was responsible for the mediocre numbers.

"Record companies can, just like a documentary, slant [their subjects] in whatever direction they like," Robinson says. "If you don't get the demographic right and sorted in your mind, you can present it just slightly off to the left or the right. I thought that was happening and had restricted his possible market."

Robinson believed he could sell a million copies of the album, but to do it he would have to repackage not just a collection of songs but Marley himself.

"My vision of Bob from a marketing point of view," Robinson says, "was to sell him to the white world."

Read the full story in this week's Village Voice: "The White Album: How Bob Marley Posthumously Became a Household Name"
 
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22 comments
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NaatTurner
NaatTurner

The "White" album pretty much sums it up.

The whole world is viewed through a White prism, nothing has any real worth until the White world is unto it, and when it is, just as the article makes clear, it will be White people who benefit from the sales and riches.

Bob's case is classic, White people get involved and split the movement, and in the end hide behind White court systems and keep all the profits.

I see a commentator calling "male chauvinist", the real chauvinist was a well to do White man, who took advantage of a young "country girl" then leave her to struggle with child and no support.

The real chauvinists are a race who promote marriage yet have the highest pern capita head of second wives, in the form of prostitutes, who they pay for sex.

Rastafari is a faith not a religion, it's more than just ganja, just as the catholic church is more than just holy wine.

Three pages and I don't see the name Africa used once, yet Rastafari and Africa was at the heart of what Bob Marley and the whole movement was about.

Did the writer forget the social background of the world at the time ? 

various types of racial apartheid, black people, not only in the west and Africa but worldwide were facing, open racism,

Zimbabwe was an extremely poignant victory against racism and colonialism, and Bob opened the country as the flag of colonialism came down.

If the promoters, those who now "owned" the music ever gave it a thought, there was a much bigger audience for Bob's music outside of the narrow confines of Europe and America.

sweetliberty17761776
sweetliberty17761776 topcommenter

@NaatTurner


so why is that


why do whites run the most productive outputs?


I mean they cant force people to buy their products


( well obamamamama did so with obamacare but that joke is on the people who both 

could least afford it and who voted for him

soooo…)


blacks ran africa


they ruled over it


how did whites who only controlled a small part of it


how were they able to do so


they have weapons


non whites had weapons



so what is it?



NaatTurner
NaatTurner

@sweetliberty17761776 @NaatTurner


Rarely has so much ignorance been concentrated in one place,

how can any one person be so uninformed and ignorant ?  Don't blame your President,I know that you are more than 6 years old,even if your intelligence suggests you are much younger.The biggest most murderous thieves in the history of humanity, hit the world stage some 500 years ago,they wiped out a third of humanity, as they stole their land and resources.This biggest welfare scam in history, sealed in blood,taking the land from Canada to North American down to the tip of Chile,divesting the Black people of Australia of their continent,stealing the islands of New Zealand and killing every last man, woman and child in Tasmania.During a 500 year period, 100 million of the American continent were wiped out,100 million Africans murdered, a further 40 million kidnapped to the west,and enslaved by lazy ignorant tyrants.A pathetic little European country by the name of Belgium,  wiped out 10 million Africans.For you information, master of ignorance, the only country on the African continent, not occupied by Europeans was Ethiopia.Europeans occupied all non White lands across the globe, where great massacres took place, including famous massacres in China and India.So when you muse, praising your greatness, just remember how you got where you are today,One thing alone, the gun with the propensity to use it mercilessly.

sweetliberty17761776
sweetliberty17761776 topcommenter

@NaatTurner


I dont see where you mentioned Black African tribes who "Stole" from others 


and enslaved others , both black and white



OUCH!!


MUST HURT TO BE YOU




the gun was a natural evolution of weapons before it


in fact its helping blacks live up to the goals of the left


by performing 


"late term abortions"



NaatTurner
NaatTurner

@sweetliberty17761776 

if you are able to process the information, then

look at a geo-religious map of Africa,

where you see Islam, read "Islam or die"

just as in the middle east today,

those with religion will sell out anyone for their faith.

What White tribes ?

"natural evolution" no such thing with the gun,

the Chinese had gun powder, but not the intention of Whites for wholesale murder,

just as they went to the Americas 70 years before the fist Europeans and 

did not overrun it slaughtering it's people,

instead of expecting free home schooling from me,               read this

The Destruction of Black Civilization
Great Issues of a Race
From 4500 B.C. to 2000 A.D
By Chancellor Williams

Third World Press

sweetliberty17761776
sweetliberty17761776 topcommenter

@NaatTurner


start with welfare and pushing abortion


as THE MODERN way to destroy anyone


but black culture is more vulnerable 


by THEIR OWN HANDS

(and the Dem party)



while other groups push forward and get educated and become successful


blacks have traded a few $$$ (welfare) for their pride



welfare says you cant do it

and as generation after generation has proven


"they" are correct


then add into that the refusal ( its gotten a little better) to take responsibility for their actions and their children


blacks continue to follow the Dem party victimization plan to the T


what does it matter who invented anything


ITS HOW ITS BEING USED 


RIGHT HERE AND NOW


except for those, as stated before,


who need the crutch of victimhood to lean on




NaatTurner
NaatTurner

@sweetliberty17761776 @NaatTurner 

Starts with an article on the great Bob Marley and

racist Whites who,

can't miss any opportunity to jump in andshow their pathetic racism.As for welfare,what the European world has amassedthrough robbery and murder,is the biggest welfare case in history andAfrican people are owed,for centuries of forced labor.Africans are far more educated thanthe average Caucasian,racism excludes a large proportion,from full participation in the labor market and society.You don't want to hear about "victimhood" because,it reminds you who is the victimizer, andthat you owe reparation to those you have wronged.

sweetliberty17761776
sweetliberty17761776 topcommenter

@NaatTurner @sweetliberty17761776


the victims



you mean like all those black children in fatherless homes


you create any?

you know of any?


you mean all those victims who are white who are attacked by blacks , racially profiled, for no other reason then they are white


those victims?


it can go back and forth




THEN YOU make the racism comment 


that africans are far more educated than whites


WOW!!!


CANT HELP YOURSELF CAN YOU



NaatTurner
NaatTurner

@sweetliberty17761776 @NaatTurner

Your ignorance abounds,

worldwide broken homes are concentrated among the poorer classes,

in this case kept in that class on the basis of their race. The Whites of America are far more guilty of racial warfare would you like to discuss that and the myriad of organizations dedicated to racism, they are documented throughout every moment of your history to this day  Class for Class, Black people are leaps and bounds ahead educationally, of their poor White counterparts.

NaatTurner
NaatTurner

@sweetliberty17761776 @NaatTurner

Everytime you post, you just show your couthless ignorance,go look it up, Racist means "the belief in the superiority of a particular race"it is Caucasians who are terribly guilty of that.You like to talk about your friends the Klan,yet what the Klan did was nothing compared to what "ordinary decent" White folk were doing until the mid 60's, it wasn't even a crime by White man's law.look at the smiling faces on the pics, especially number 3, the family day out.As for the name you have chosen, that about sums you up,Liberty to do what you will, to who you will without thought or cost to yourself.That's what White people's 1776 meant to the kidnapped enslaved Africans, and the indigenous of the land, and like I said, it was a practice carried on by Europeans, wherever they / you went.I Crowds http://a.disquscdn.com/uploads/mediaembed/images/1007/7712/original.jpgII Fire http://a.disquscdn.com/uploads/mediaembed/images/1007/7714/original.jpgIII Family  http://a.disquscdn.com/uploads/mediaembed/images/1007/7716/original.jpgIV Regular http://a.disquscdn.com/uploads/mediaembed/images/1007/7720/original.jpg

NaatTurner
NaatTurner

@sweetliberty17761776 @NaatTurner

The good thing is,

you can copy and paste those quotes,

Were I personally guilty of twice saying so, 

would it somehow absolve the guilty of 

the last 500 years of history ?

sweetliberty17761776
sweetliberty17761776 topcommenter

@NaatTurner @sweetliberty17761776


NOW YOU AND ME AGREE!!


any actions at any time ( good or bad) have consequences 



some longer lasting than others


but its not (just) a white on black action 


black on white action too


and me and you are living NOW


so we need to make sure there is not a repeat of history


and if a person uses revenge disguised as justice then THEY ARE GUILTY OF REPEATING ,


OR MAKING SURE , history will repeat itself



how many asians, who wouldnt be prejudiced ,



ARE NOW SO B/C affirmative action has kept them out of a college


true progress can only occur when defensiveness is pushed away


moving forward 1 space by getting educated gets


negated by the sphere of the self demoralizing 

Affirmative Action


one of those revenge tactics disguised as justice


ANY FORM of prejudice is still prejudice no matter how or by whom it gets its wrapping from




NaatTurner
NaatTurner

@sweetliberty17761776 @NaatTurner

You will transpose any argument you can bring to mind,         to use as an excuse for the Whites                                         not to recognize and rectify  the ills of slavery and the               continuing disparities which continue as a result thereof 

sweetliberty17761776
sweetliberty17761776 topcommenter

@NaatTurner


and b/c of YOUR inability to work harder 


you will demand others pay YOU for your transposed slavery 



so instead of taking the high road and demanding better of yourself and those who ( claim) you speak for


you sink under the weight of the Dem Party platform


right where they want you


WELL, THEY GOT YOU


shame on you

NaatTurner
NaatTurner

@sweetliberty17761776 @NaatTurner

Slavery is all about hard work for us, and

just looking on and collecting for the lazy brutal slaver,

The nations and businesses which benefited from this vile trade must pay reparation.

Your lack of perception is amazing,

neither of your parties mean a thing to me, and

Where is the copy and paste of my 2 infringements ? 

sweetliberty17761776
sweetliberty17761776 topcommenter

@NaatTurner @sweetliberty17761776



1) I dont do YOUR WORK FOR YOU


that would be slavery ;)


2) look how you benefitted from all those who came before you and worked hard

or the present day people who work to pay for your children and healthcare etc


how long have you been on welfare


( see how wrong it is to assume…so stop !!!

NaatTurner
NaatTurner

@sweetliberty17761776 

Where is the copy and paste to prove your allegation ?

how many times must I demand evidence ?It is the White world which has benefited from others,look at your mother continent, it is bereft of resource,your attainment is through robbery and genocide,Never Forget It.Your large White corporations,          many of them multi national,are the biggest welfare recipients,through favorable tax laws, tax breaks, off shore bankingand countless financial loopholes

NaatTurner
NaatTurner

@sweetliberty17761776

Where is the copy and paste to prove your allegation ?

how many times must I demand evidence ?It is the White world which has benefited from others,look at your mother continent, it is bereft of resource,your attainment is through robbery and genocide,Never Forget It.Your large White corporations,          many of them multi national,are the biggest welfare recipients,through favorable tax laws, tax breaks, off shore bankingand countless financial loopholes

 
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