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In the East Village, a New Deli That’s Proudly Not Doing Anything New

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“They’ve made it seem pretty old-timey, like it’s been here forever, but I know better,” says a customer at Harry and Ida’s Meat & Supply Co., a new deli opened by Will Horowitz and his sister Julie Horowitz on the corner of Avenue A and 12th Street in the East Village.

“We’re doing a lot of innovative things, but nothing we’re doing is truly new,” says Will Horowitz. The store is an homage to Horowitz’s great-grandparents, bringing old family recipes to the East Village.

From smoked pastrami and bluefish to homemade jam, Harry & Ida’s offers all sorts of local and homemade items to take you back to “old school” traditions, say the Horowitz siblings, who also own the nearby Ducks Eatery.

Watch more at video.villagevoice.com

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