Best High-Art Conceptual Joke?It Just Has To Be (2008)


The funkiest-looking gallery in Chelsea pretends to be a store for an imaginary clothing line called COMME DES GARÇONS (and just how barbed is that title, anyway?). You enter through a womb-like steel tunnel, and emerge into a bit of free-form architecture in which clothing-inspired art objects are racked and stacked with hilariously high "price tags." The best part is that every so often actors come in and pretend to buy the "clothes" from "sales clerks." It's a deftly executed, if unsubtle, commentary on consumerism and gallery culture.


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