Best Hip-Hop Hipster Party Promoter (2008)

OXY COTTONTAIL

Hipsters used to hate hip-hop—they thought metal was dance music. Kudos to OXY COTTONTAIL for changing all that. Whether importing Devin the Dude for his first New York show or bringing baile funk to clubland, she's consistently upped the ante for Williamsburg—I mean, Bushwick—ears. And with a new perch coordinating after-hours at Joe's Pub, she's cultivating a whole generation of artfully dressed girls who can rap along. (And if they can't, we're working on forgiving that.)