Best Media-Savvy Club (2008)

SHELTER

Kevin Hedge worked the media like a fine-tuned violin upon SHELTER's opening last spring. Of course, the big joke is that Shelter is really the same old club—the much maligned Speeed—with a bigger sound system thrown in. Sunday nights are still dedicated to hip-hop, and you will still hear certain people refer to the venue as Speeed, but Hedge gave the club a makeover by talking to the media and hyping his peace-and-love-music-is-the-message to anyone who would listen. His efforts paid off—getting accolades in The New York Times, Time Out, and this very publication.

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