Best unofficial landmark (2008)


The PEPSI-COLA SIGN emanates from a distance in all its red neon glory along the Queens side of the East River. It marks the entrance to the borough, and signals a bygone time when ships would steam up to the plant below and unload sacks of sugar from Havana. It still stands a few feet away from where it was first erected, and not even a contingent of rabid Coke drinkers can bring it down.


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