best marketing campaign co-opting hipster drinking habits (2008)

RHEINGOLD BEER

It's time to stop apologizing for RHEINGOLD BEER's treacly malt taste—the underdog no more. Their recent marketing blitz aimed at young New Yorkers included "Rheingold" stickers plastering every phone booth on Ludlow Street and bottles of the stuff littering Vice parties at the Park. Only slightly less grating than the Budweiser "whazzup" frog: Rheingold's weekly bombardment of e-mails from "Marisa" exclaiming, "See you at Pianos tonight!"

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