best mermaid-centric boutique (2008)

LOLA STAAR SOUVENIR BOUTIQUE

Next to Ruby's Bar on the Coney Island Boardwalk, the tiny LOLA STAAR SOUVENIR BOUTIQUE celebrates Mermaid Day yearlong. Memorabilia includes sexy or sweet sea nymph T-shirts, undies, bags, and dolls. Other tees play up Coney's past as "Sodom by the Sea," featuring the freaky grin of the Steeplechase Park icon or referencing '40s tattoo parlors with a cartoon sailor. Classic postcards of long-lost legends such as Luna Park and Dreamland enhance the nostalgia boom.