best mermaid-centric boutique (2008)


Next to Ruby's Bar on the Coney Island Boardwalk, the tiny LOLA STAAR SOUVENIR BOUTIQUE celebrates Mermaid Day yearlong. Memorabilia includes sexy or sweet sea nymph T-shirts, undies, bags, and dolls. Other tees play up Coney's past as "Sodom by the Sea," featuring the freaky grin of the Steeplechase Park icon or referencing '40s tattoo parlors with a cartoon sailor. Classic postcards of long-lost legends such as Luna Park and Dreamland enhance the nostalgia boom.