best reason to shop on the lower east side (2008)

"GO EAST" SHOPPING AND DINING DISCOUNT CARD

The Lower East Side has gotten such a ton of press as the place to go for cheeky wares, offbeat clothes, and nonstop nightcrawling, you could forget that a poor economic climate has meant sluggish business. The Lower East Side Business Improvement District's "GO EAST" SHOPPING AND DINING DISCOUNT CARD, available at some of the nabe's shops or at lowereastsideny.com, offers substantial discounts at just about every area establishment—20 percent off at Forward, 10 percent off at Project, a free CD with any draft beer at Arlene's Grocery, 20 percent off dinner at Essex Restaurant. The list goes on.

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