Best store name (2008)

NO MORE EGGS

Gail Kessler was a carpooling housewife; then, in a radical shift (or not?), she switched to herding goats as the tender of a New Jersey goat farm, selling her cheese at a New York City egg-and-dairy shop. Next she moved to Bali and worked with farmers there; now she runs an inviting East Village housewares shop—mostly batik items, and mostly of her own design. No more carpool, no more goats, NO MORE EGGS.

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