What can we say; the Italians seem to know L.A. style better than L.A., or at least how to mass-market relaxed, affordable basics. This Roman brand was founded more than 30 years ago, but only just secured its second New York location (on the Upper West Side). Brandy Melville, seen on Lindsay Lohan and a Kardashian or two, is still overwhelmingly a cult brand, its signature "Fancy As Fuck" tee more at home in Williamsburg than Hollywood. Crop tops, baggy sweaters, and Nirvana tanks paired with flowery skirts line the walls of the New York flagship in Soho, where, on weekends, a line still forms to get in. But the five-to-15-minute wait is worth it for effortlessly trendy casual goods, the priciest of which barely top $50. If you can deal with the somewhat delusional one-size-fits-all policy—and most can; everything's at least mercifully elasticized—then this is the place to go for a flattering day-to-evening dress (we love the now ubiquitous "Bethan") or a bargain $6 summer halter.

Location Details

518 Broadway
New York NY 10012


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