Comments (0) Best Corporate Sponsorship Holdout - 2001
Madison Square Garden
Only a few other venues across the country—like the holiest of holies, Red Rocks—could share this honor with MADISON SQUARE GARDEN. What with corporate America's propensity toward territorial pissing, there's not much left to mark. And to make matters worse, companies like Verizon and Tweeter are buying multiple arenas. The Pittsburgh Steelers will soon play in Heinz Field, and the Civic Center in Providence, Rhode Island, will be known as the Dunkin' Donuts Center—which, as one savvy music biz insider astutely points out, is ironic since doughnuts don't have centers.
