Best Corporate Sponsorship Holdout New York 2001 - Madison Square Garden
Only a few other venues across the countrylike the holiest of holies, Red Rockscould share this honor with MADISON SQUARE GARDEN. What with corporate America's propensity toward territorial pissing, there's not much left to mark. And to make matters worse, companies like Verizon and Tweeter are buying multiple arenas. The Pittsburgh Steelers will soon play in Heinz Field, and the Civic Center in Providence, Rhode Island, will be known as the Dunkin' Donuts Centerwhich, as one savvy music biz insider astutely points out, is ironic since doughnuts don't have centers.