Best Way to Organize Upcoming Shows - 2001
At age 15, young music buff JOHNNY BEACH resolved to get himself organized. He consulted all of the local music listings like the Voice and Time Out, and he put together a simple preview-free list of upcoming shows from which he could determine his personal picks. Generous soul that he is, he shared the list with a few buddies, e-mailing them each week as he added to it. Six years later, Beach provides the upcoming NYC shows e-mail every Wednesday to over 2500 of his nearest and dearest friends. If you want to be one of them, join by e-mailing "Subscribe NYC-Shows" followed by your e-mail address in the body of the message to firstname.lastname@example.org.