best new niche market to mock New York 2003 - RICE TO RICHES
RICE TO RICHES is a trendy, overdesigned Soho eatery that serves glowing patrons different flavored rice puddings from a large number of circular receptacles. They have pistachio flavor, chocolate, vanilla . . . Sort of reminds you of an ice creamery! Except ice cream tastes better than rice pudding!