Best store name New York 2004 - NO MORE EGGS
Gail Kessler was a carpooling housewife; then, in a radical shift (or not?), she switched to herding goats as the tender of a New Jersey goat farm, selling her cheese at a New York City egg-and-dairy shop. Next she moved to Bali and worked with farmers there; now she runs an inviting East Village housewares shopmostly batik items, and mostly of her own design. No more carpool, no more goats, NO MORE EGGS.