Maybe it's not trying to become a franchise, but it really looks one. Zip Burger has its iconography down pat, including a Jersey cow riding a motorcycle (that's Jersey, England, not the Garden State). The done-to-order burgers are sublime, especially draped with cheddar and applewood-smoke bacon, and the Belgian-style fries have their enthusiastic adherents, too. The beef is decidedly top quality—though it doesn't come from Jersey cows, of course. According to the literature, it comes from North Dakota. There's a commodious dining area upstairs.