Best Boutique for Effortless Style New York 2009 - Built by Wendy
See that girl over there with the pinstriped empire-waist dress and adorable built-in tie at the neck? Or that one in the red dress with a ruffled hem under the tweed trench that flares out just so? Sweet and preppy, but always with a punk-rock edge, the girl who wears Built by Wendy is easy to spot because she looks cool without even trying. Designer Wendy Mullin, who used to sell her indie-chic clothes in the back of record shops in the '90s, has earned herself a devoted following that includes celebrities like Sofia Coppola, Kirsten Dunst, and Zooey Deschanel. These days, she has two shops—one in the old police stables on Centre Market Place, and one in Williamsburg—as well as her own line of successful DIY sewing books. And her denim jeans for both women and men can't be beat. Put yourself on her mailing list, and you'll get regular updates on all her newest arrivals in the shop, as well as announcements for her never-to-be-missed sample sales where the prices typically range from $10 to $100.